Resources

Tourism Central Otago works with national agencies who develop and provide resources to assist the wider tourism business sector. The key organisations are featured below.

In addition, TCO provides generic marketing resources, promotional material, itinerary ideas and educational information to accredited industry and media personnel.

Industry Organisations

Tourism New Zealand

The national organisation responsible for marketing New Zealand as a visitor destination. Also provides useful resources and research to assist tourism businesses.

Tourism Industry Aotearoa

Tourism Industry Aotearoa (TIA) offers marketing opportunities, advice, expertise, research, industry insight and political lobbying on behalf of members. TCO is a member and encourages local businesses to become members too.

Ministry of Business, Innovation & Employment

You can access research and data compiled by MBIE, Statistics New Zealand and others. This incorporates the core tourism dataset to regional level.

Domestic Growth Insights Tool

DGiT is a FREE tool to help identify which Kiwi travellers to target, when they want to visit, their motivation for travel, what else they want to do, their preferred type of accommodation and suggests the best way to market to your target audience.